About the Company:
Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.
Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.
Job Description:
Responsibilities:
Brand Strategy: Develop and implement a comprehensive brand strategy that aligns with the company's overall goals and values.
Brand Identity: Maintain and enhance the restaurant's brand identity, including visual elements, messaging, and tone, across all customer touchpoints.
Marketing Campaigns: Plan, execute, and evaluate marketing campaigns to promote the restaurant's offerings, seasonal promotions, and special events.
Collaboration: Collaborate with the marketing, design, culinary, and operations teams to ensure that all brand-related initiatives are cohesive and aligned.
Market Research: Conduct market research to identify consumer trends, preferences, and competitors' activities. Use insights to adjust brand strategies as needed.
Customer Experience: Monitor and improve the overall customer experience, ensuring it aligns with the brand promise and exceeds customer expectations.
Digital Presence: Manage the restaurant's online presence, including social media accounts, website, and online reviews, to maintain a positive brand image.
Public Relations: Handle media relations, press releases, and media opportunities to maximize positive brand exposure.
Budget Management: Develop and manage the brand-related budget, allocating resources effectively for various branding initiatives.
Performance Tracking: Use key performance indicators (KPIs) to track the effectiveness of branding campaigns and make data-driven decisions.
Job Requirements:
Requirements:
Education: A bachelor's degree in marketing, business administration, or a related field is typically required. A master's degree can be advantageous.
Experience: 8 years of experience in brand management, marketing, or related roles, preferably within the restaurant or hospitality industry.
Strategic Thinking: Strong ability to develop and execute long-term brand strategies that align with business objectives.
Creativity: A creative mindset to develop innovative campaigns and strategies that differentiate the brand in a competitive market.
Communication Skills: Excellent verbal and written communication skills to convey the brand's message effectively to both internal teams and external audiences.
Team Collaboration: Proven ability to collaborate with cross-functional teams, including marketing, design, operations, and culinary, to achieve brand objectives.
Market Awareness: In-depth understanding of market trends, consumer behavior, and industry competition.
Analytical Skills: Proficiency in analyzing data and metrics to measure campaign performance and make informed decisions.
Leadership: Strong leadership skills to lead brand-related initiatives and influence others positively.
Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Tech Savviness: Familiarity with digital marketing tools, social media platforms, and analytics software.
Passion for Food and Dining: An appreciation for food and dining culture, as well as a genuine interest in the restaurant industry.
Skils:
