KOL Supervisor

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

1. Lead and oversee end-to-end KOL campaigns with a primary focus on Instagram, while supporting other platforms such as TikTok, and others.
2. Develop and execute strategic KOL plans aligned with brand objectives, campaign goals, and target audience.
3. Supervise and mentor the KOL team to ensure effective campaign execution and timely delivery.
4. Approve KOL selection, content direction, and campaign deliverables to maintain brand consistency.
5. Manage negotiation, budgeting, and contract agreements with KOLs and agencies.
6. Monitor and analyze campaign performance, providing data-driven insights and optimization strategies.
7. Collaborate with Marketing, Content, and Creative teams to ensure integrated campaign execution.
8. Build and maintain long-term relationships with high-performing KOLs.
9. Stay updated with social media trends and platform algorithms to improve campaign effectiveness.

1. Minimum Bachelor’s degree in Communication, Marketing, or related fields.
2. Minimum 3–5 years of experience in KOL/Influencer Marketing within the beauty industry.
3. Proven experience in leading or mentoring a team is highly preferred.
4. Strong network of KOLs and influencers, especially on Instagram (experience in TikTok is a plus).
5. Strong understanding of Instagram trends, algorithms, and performance metrics.
6. Excellent analytical skills to evaluate campaign performance and provide ROI-based insights.
7. Strong negotiation, project management, and communication skills.
8. Fluent in Bahasa Indonesia and English (verbal and written).
9. Able to handle multiple projects under tight deadlines.