Marketing Director

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

1. Develop and execute overall marketing strategies to increase brand awareness, strengthen brand positioning, and drive business growth across Indonesia and the APAC region, particularly Southeast Asia.
2. Lead regional marketing strategies and operations across multiple countries, ensuring consistent brand positioning and campaign execution across markets.
3. Build, lead, and develop an in-house marketing team covering Creative, Social Media, Content, Community, and Events functions.
4. Develop organic marketing strategies, drive social media growth, strengthen brand awareness, and build engaging consumer communities.
5. Initiate and execute creative marketing campaigns, brand activations, product launches, and promotional activities independently with minimal reliance on external agencies.
6. Manage marketing budgets, resource allocation, and KPI setting to ensure effective marketing execution and achievement of business targets.
7. Analyze campaign performance, consumer insights, and market trends to continuously improve marketing strategies and effectiveness.
8. Coordinate with regional stakeholders and business partners across countries, with willingness to travel within the APAC region as required.

1. Bachelor's degree (S1) in Marketing, Business, Management, or a related field.
2. Minimum 12 years of experience in Marketing, with at least 5 years in a senior management or leadership position.
3. Proven experience leading regional marketing strategies and operations across multiple countries, particularly within APAC and Southeast Asia.
4. Previous experience working in a multinational company (MNC) is highly preferred.
5. Experience in Toys, Collectibles, Gaming, Entertainment, Consumer Products, FMCG, or related industries is preferred.
6. Proven experience in building and developing an in-house marketing team covering Creative, Social Media, Content, Community, and Events functions.
7. Strong understanding of organic marketing, brand development, social media growth, consumer engagement, and regional marketing strategy.
8. Strong leadership, strategic thinking, budgeting, and analytical skills; fluent in English with professional working proficiency and willing to travel across the APAC region as required.